▶ The top three reported content technologies in place were social media publishing/analytics (90%), email marketing software (84%), and content management systems (71%).Close on the heels of the world's first transatlantic solo flight by Charles Lindbergh in 1927, aviation history was also being made at the Provincial Institute of Technology and Art (PITA) - today's SAIT. ▶ The most common approach to creating content was project focused/creating content in response to internal requests (43%). ▶ The top two considerations while planning content were “driving our brand’s value proposition” (82%) and “showing empathy with customers’ values/ interests/pain points” (78%). Will that change in a post-COVID-19 world? As the shift to more remote work expands, will we see more collaborative content management and strategy features integrated into classic software suites?” “For example, 73% of respondents said their companies either don’t have the right content management technology in place or aren’t fully using what they have. So, while we learned lessons, we also have new questions,” says Robert Rose, Chief Strategy Advisor, Content Marketing Institute.

“This year’s survey is unique in that we fielded it pre-COVID-19. ▶ Seventy-two percent (72%) reported their business views content as a core business strategy, but the investment isn’t where it should be (63% are challenged with a lack of skilled staff). ▶ Nearly half (45%) were delivering on customer experience and 50% felt their ability to connect with audiences via insightful content was the top factor contributing to their success however, many reported a lack of efficient processes for managing and scaling that content. ▶ While many organizations reported having a content strategy and were working hard to do the right things, they also reported too many silos getting in the way (60% cited communication between silos as a top challenge).

It’s important to note this survey was fielded in January/February 2020 in a pre-COVID-19 world. To see our analysis and download the full report visit: NEW YORK, (GLOBE NEWSWIRE) - For the fourth year in a row, Content Marketing Institute conducted its 2020 Content Management and Strategy Survey, sponsored by Sitecore, to get a snapshot of how marketers use technology tools to help create, manage, deliver, and scale enterprise content and marketing. Content Marketing Institute Releases 2020 Content Management & Strategy Survey

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